Before the First Frame

Thanks so much for having me on the call! I’m genuinely stoked to be bidding on this. The energy in the room (and Sarah’s enthusiasm) was contagious. This C-HR campaign is hot. It’s cute. It’s got an edge. And I’d love the chance to bring it to life.

What excites me most is the setting. Chicago isn’t just a backdrop, it’s the vibe. There’s texture here. Grit. Style. And most importantly: character. This campaign isn’t about sleek perfection. It’s about feeling the car in its environment. Pulling up to a sneaker drop with presence. Parking outside a gym that’s the cooler cousin of Planet Fitness. Seeing the river HARD in the background.

Let’s make this thing sing.